Falken is a tire company that’s been around since 1983. They might not be as well-known as some of the other tire manufacturers, but they’ve got a loyal following of fans who swear by their tires. Based in Japan, Falken produces a wide range of tires for cars, trucks, and SUVs.

Falken is also committed to innovation. They’re always pushing the boundaries of what’s possible with tire technology. They were one of the first companies to use 3D modeling to design their tires, and they’re always experimenting with new materials and compounds to improve performance. And it’s not just about speed – Falken is also dedicated to safety.